Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell / September 27, 2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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11 essential content marketing links from Q1 18

By Tony Hallett / March 28, 2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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The problem with pictures

By Aled Herbert / January 30, 2017

The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…

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Curation – 4 common client questions

By Tony Hallett / October 8, 2013

Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension…

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The Amen Break, creativity and copyright

By Tony Hallett / March 20, 2012

We wanted to post this video because in part because it’s a fun insight (if you’re interested in hip hop, dance or a lot of other music) but also, more…

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How to use 99designs – or similar crowdsourced services

By Tony Hallett / March 18, 2012

At Collective Content we recently spruced up our logo and website. For the logo, like many small businesses, we dabbled with an online service. We thought we’d share our experience…

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Getting Creative Commons, commercially

By Tony Hallett / January 11, 2012

While I talked last time about the search for a ‘brand identity’ for Collective Content, a couple of contacts have asked me about the old typewriter keyboard that currently adorns…

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