Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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The old adage wearily states that a picture is worth a thousand words. I take issue with this. We get paid by the word and usually nothing for sourcing an image. Yet…
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Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension…
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We wanted to post this video because in part because it’s a fun insight (if you’re interested in hip hop, dance or a lot of other music) but also, more…
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At Collective Content we recently spruced up our logo and website. For the logo, like many small businesses, we dabbled with an online service. We thought we’d share our experience…
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While I talked last time about the search for a ‘brand identity’ for Collective Content, a couple of contacts have asked me about the old typewriter keyboard that currently adorns…
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