copywriting

Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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A photo of a woman with black nail varnish on holding a book, Visual Grammar by Christian Leborg, in front of her face

Never stop caring about style and grammar – here’s why

By Tony Hallett 07/30/2024

If we’re so strategic about content – about content contributing to the success of your company, team and career – then why do we sometimes harp on about commas and…

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Written By Tony Hallett30/07/2024
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A blurry photo of a hand holding a pen, with an illegible list of items with check boxes next to them.

Copy-wise: Follow this simple rule for lists (and don’t be a copy bro)

By Tony Hallett 05/10/2024

The internet loves lists. So did magazines, to be fair. And the ancient Greeks. OK, I have no idea if Aristotle and Socrates loved a top 10.  But to our…

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Written By Tony Hallett10/05/2024
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A metal robot made up of lots of joined, angular parts, sitting at a piano to play it.

Good art – and good content marketing – doesn’t take shortcuts 

By Shirley Siluk 01/26/2024

Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…

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Written By Shirley Siluk26/01/2024
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11 essential content marketing links from Q3 21

By Tony Hallett 10/01/2021

1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…

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Written By Tony Hallett01/10/2021
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The race against robots: Will AI erase human copywriters?

By Eve Michell 06/15/2021

Over the last year and a half, as the COVID-19 pandemic has pushed all kinds of businesses to digitally transform and embrace automation, the subject of just how many jobs…

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Written By Eve Michell15/06/2021
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6 things your copywriters want

By Aled Herbert 09/09/2019

Copywriting is one of the biggest challenges for any content marketer. It’s totally subjective, there’s pressure to convert, and oftentimes the writer doesn’t quite capture the brand. Your copy is…

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Written By Aled Herbert09/09/2019
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11 essential content marketing links from Q3 18

By Tony Hallett 09/27/2018

5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…

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Written By Tony Hallett27/09/2018
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11 essential content marketing links from Q4 17

By Tony Hallett 01/02/2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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Written By Tony Hallett02/01/2018
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How content and copy are different

By Tony Hallett 12/10/2012

Hire an editor for a new launch – that was the simple request put to a friend and member of the Collective Content family. The hunt was ultimately successful but…

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Written By Tony Hallett10/12/2012
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Copywriters, designers – the right balance

By Aled Herbert 06/07/2012

Most things I read these days arrive serendipitously via some social media channel, mostly Twitter. A tweet last week directed me to mashkulture.net’s post containing an infographic on the difference between…

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Written By Aled Herbert07/06/2012
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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