Ideas are easy. Executing them is hard. And people have always been tempted by the promise of shortcuts to take ideas from conception to execution without that messy ‘hard’ part…
Read More
1. How to write digital copy: A complete guide First up for this quarter, some deep, deep content. Dan Brotzel’s enduring Medium post is among the most comprehensive guides to…
Read More
Over the last year and a half, as the COVID-19 pandemic has pushed all kinds of businesses to digitally transform and embrace automation, the subject of just how many jobs…
Read More
Copywriting is one of the biggest challenges for any content marketer. It’s totally subjective, there’s pressure to convert, and oftentimes the writer doesn’t quite capture the brand. Your copy is…
Read More
5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…
Read More
Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
Read More
Hire an editor for a new launch – that was the simple request put to a friend and member of the Collective Content family. The hunt was ultimately successful but…
Read More
Most things I read these days arrive serendipitously via some social media channel, mostly Twitter. A tweet last week directed me to mashkulture.net’s post containing an infographic on the difference between…
Read More