creativity

A waste paper basket with crumpled paper around it.

Unlock your creativity – how to think like Bill Gates and Thomas Edison 

By Tony Hallett 10/14/2024

I made a throwaway comment under one of our company LinkedIn posts the other day and someone challenged me on it.  I said I’d “never come across many professional writers…

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Written By Tony Hallett14/10/2024
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Image from Canterbury Tales

Lessons from a half-empty seminar room: What content marketers can learn from poetry

By Eve Michell 11/01/2022

As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…

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Written By Eve Michell01/11/2022
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11 essential content marketing links from Q4 21

By Tony Hallett 01/05/2022

With the end of a year – and start of a new one – in mind, this quarter’s round-up contains some big-picture articles, as well as some tips of the…

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Written By Tony Hallett05/01/2022
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11 essential content marketing links from Q2 20

By Tony Hallett 06/25/2020

1. Content marketing in a crisis: Dos and don’ts Starting with the big picture – as always – and let’s just say it doesn’t get much bigger picture than this:…

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Written By Tony Hallett25/06/2020
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11 essential content marketing links from Q1 19

By Tony Hallett 03/17/2019

What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…  …

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Written By Tony Hallett17/03/2019
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Burberry, Screamadelica and the secret to creative cross pollination

By Tony Hallett 03/13/2017

Every so often, anyone with a creative job has to recharge. There are places that will tell you how (I liked this one recently) and this post isn’t so much…

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Written By Tony Hallett13/03/2017
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