customer publishing

Collectivist #3: Content creator

By Tony Hallett / March 30, 2012

It’s recommendation time again… Andy McCue – writer, editor, climber Andy is modest. He writes on his LinkedIn profile about “13 years’ experience in business-to-business, consumer and customer publishing across…

Read More

Ink’s big think

By Tony Hallett / March 29, 2012

I’ll be honest – I don’t know if I really love or hate the video below. That’s probably good news for the folks over at Ink, whose inflight mags you’ll have…

Read More

Define content marketing – without getting lost in the jargon

By Tony Hallett / March 21, 2012

Here’s a slide I used in a presentation just over a year ago (at an Association of Online Publishers (AOP) event in February 2011). I got to thinking about how…

Read More