data

Content marketing trends #3 Personalised content

By Tim Ferguson / November 21, 2018

There are several reasons why targeting people more individually can pay off. A one-size-fits-all approach is obviously quicker and cheaper, but personalising marketing material can ramp up the audience experience.…

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Irrelevant questions marketers ask

By Tony Hallett / September 5, 2012

Do lead-generation campaigns capture the right data? Some do but some are an example of how the changing nature of business clashes with the way marketing has long viewed the…

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The business end of B2B media

By Tony Hallett / February 8, 2012

Businesses buying and selling from and to each other, something that has happened for millennia, can appear overly complicated these days. That’s my take on how it feels in circles…

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