In a short series of blogs here on Collective Content we’ve been looking at the evolving nature of native advertising and how brands are working with publishers to put this…
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How much investment + industry money is in content marketing technology? – This is a great breakdown of the amount of money going into the sector, especially for platforms and…
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Did we just see the backlash against native advertising – perhaps against content marketing more generally – begin? Collective Content often complains that no one calls out all those bad…
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Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…
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