Digiday

What price native advertising? Publishers’ rate cards investigated

By Andy McCue / November 10, 2016

In a short series of blogs here on Collective Content we’ve been looking at the evolving nature of native advertising and how brands are working with publishers to put this…

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11 best content marketing links (Q4 15)

By Tony Hallett / December 14, 2015

How much investment + industry money is in content marketing technology? – This is a great breakdown of the amount of money going into the sector, especially for platforms and…

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Get ready for the native ads backlash

By Tony Hallett / March 27, 2013

Did we just see the backlash against native advertising – perhaps against content marketing more generally – begin? Collective Content often complains that no one calls out all those bad…

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Spotify striving for advertising without ads

By Tony Hallett / April 24, 2012

Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…

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