What price native advertising? Publishers’ rate cards investigated

By Aled Herbert / 10/11/2016

In a short series of blogs here on Collective Content we’ve been looking at the evolving nature of native advertising and how brands are working with publishers to put this…

Read More

11 best content marketing links (Q4 15)

By Tony Hallett / 14/12/2015

How much investment + industry money is in content marketing technology? – This is a great breakdown of the amount of money going into the sector, especially for platforms and…

Read More

Get ready for the native ads backlash

By Tony Hallett / 27/03/2013

Did we just see the backlash against native advertising – perhaps against content marketing more generally – begin? Collective Content often complains that no one calls out all those bad…

Read More

Spotify striving for advertising without ads

By Tony Hallett / 24/04/2012

Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…

Read More