In a short series of blogs here on Collective Content we’ve been looking at the evolving nature of native advertising and how brands are working with publishers to put this…
Read More
How much investment + industry money is in content marketing technology? – This is a great breakdown of the amount of money going into the sector, especially for platforms and…
Read More
Did we just see the backlash against native advertising – perhaps against content marketing more generally – begin? Collective Content often complains that no one calls out all those bad…
Read More
Interesting piece today in the consistently good Digiday – Spotify chief revenue officer Jeff Levick was talking about ads on the platform. Or rather, he was talking about working with the…
Read More