Beyond ads – Cannes highlights two native content musts for publishers

By Tony Hallett / June 26, 2014

Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…

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Content marketing embraced by 93% of marketers

By Tony Hallett / October 8, 2012

This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…

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