Why Word beats Google Docs for our writers and editors

By Aled Herbert / 19/07/2021

As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…

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How this editor weighs up freelance enquiries

By Tony Hallett / 17/03/2019

What happens when we get approached by a freelance writer? First, the set-up: I usually get an email direct to me (because we post my address on our website and…

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Quality work – why I constantly assess our agency model

By Tony Hallett / 05/11/2018

On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…

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6 tips for writers pitching editors and agencies

By Tony Hallett / 11/06/2018

Cash for words. That’s the brutal equation of much professional writing. But if you’re a freelancer or moonlighting (hey, it happens) pro writer, how do you start a relationship with…

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What is… editing?

By Shirley Siluk / 18/09/2017

Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…

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What is a… copy-editor / sub-editor?

By Shirley Siluk / 05/10/2016

We’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President’s Men, Meryl Streep’s…

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Avoid these common mistakes when giving feedback on content

By Tony Hallett / 28/09/2016

How good are you at giving feedback? Whether you’re someone who creates content or someone commissioning it – as a client or an editor – it’s surprising how little consistency…

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How do you know if someone is a good writer?

By Tony Hallett / 02/09/2015

How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…

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Do you need a ghostwriter or an editor?

By Tony Hallett / 27/03/2014

Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…

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Collectivist #6: The video guy

By Tony Hallett / 28/06/2012

It’s almost the last Friday of the month and – before we take a Collectivist break for the summer – here is this month’s recommendation. Alper Cagatay – video production…

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Style guides – a brief guide

By Tony Hallett / 12/04/2012

We recently came across this interesting piece – 11 frequently botched AP style points on ragan.com – and it got us thinking about style and its quiet twin, consistency, across non-media…

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