editing

Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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Why Word beats Google Docs for our writers and editors

By Aled Herbert 07/19/2021

As a content marketing agency, our writers and editors spend a lot of time working in word processors. These tools have come a long way in the last few decades…

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Written By Aled Herbert19/07/2021
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How this editor weighs up freelance enquiries

By Tony Hallett 03/17/2019

What happens when we get approached by a freelance writer? First, the set-up: I usually get an email direct to me (because we post my address on our website and…

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Written By Tony Hallett17/03/2019
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Quality work – why I constantly assess our agency model

By Tony Hallett 11/05/2018

On my mind: How to describe team members at our content marketing agency. That’s partly because we’re preparing a new website – nothing radical, just something every company does. But…

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Written By Tony Hallett05/11/2018
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6 tips for writers pitching editors and agencies

By Tony Hallett 06/11/2018

Cash for words. That’s the brutal equation of much professional writing. But if you’re a freelancer or moonlighting (hey, it happens) pro writer, how do you start a relationship with…

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Written By Tony Hallett11/06/2018
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What is… editing?

By Shirley Siluk 09/18/2017

Writers tend to be solitary creatures but bringing writing to life is more often a group effort. That’s especially true in B2B communication. Whatever the business writing project—a blog post,…

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Written By Shirley Siluk18/09/2017
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What is a… copy-editor / sub-editor?

By Shirley Siluk 10/05/2016

We’re all familiar with editor and reporter characters from movies set in magazine or newspaper offices. Think the Robert Redford/Dustin Hoffman reporter duo in All the President’s Men, Meryl Streep’s…

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Written By Shirley Siluk05/10/2016
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Avoid these common mistakes when giving feedback on content

By Tony Hallett 09/28/2016

How good are you at giving feedback? Whether you’re someone who creates content or someone commissioning it – as a client or an editor – it’s surprising how little consistency…

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Written By Tony Hallett28/09/2016
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How do you know if someone is a good writer?

By Tony Hallett 09/02/2015

How do you know if a writer is any good? I get asked this a lot and often it’s not a simple answer. Of course it’s a vitally important question…

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Written By Tony Hallett02/09/2015
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Do you need a ghostwriter or an editor?

By Tony Hallett 03/27/2014

Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…

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Written By Tony Hallett27/03/2014
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Collectivist #6: The video guy

By Tony Hallett 06/28/2012

It’s almost the last Friday of the month and – before we take a Collectivist break for the summer – here is this month’s recommendation. Alper Cagatay – video production…

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Written By Tony Hallett28/06/2012
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Style guides – a brief guide

By Tony Hallett 04/12/2012

We recently came across this interesting piece – 11 frequently botched AP style points on ragan.com – and it got us thinking about style and its quiet twin, consistency, across non-media…

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Written By Tony Hallett12/04/2012
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