What is engagement?

By Tony Hallett / 01/08/2012

‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…

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Measuring engagement – a dilemma beyond social media

By Tony Hallett / 13/04/2012

When are you most deeply engaged with content? It’s a fine question in and of itself but if you’re a marketer – or specifically someone who measures how effective campaigns…

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