11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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Apple as media gatekeeper

By Tony Hallett / June 19, 2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

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Ethics codes, unions and the changing nature of content

By Tony Hallett / March 24, 2015

What role do ethics play in content creation? We know most newspapers, some TV programmes (news, factual programming etc.) and a few online publications have ethics policies. We also know…

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Should Google News feature brand content?

By Tony Hallett / April 17, 2013

Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…

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Do journalists and content marketing mix? Perhaps not

By Tony Hallett / October 5, 2012

Poynter publishes some of the best content around on journalism and content in general. The piece What journailsts need to know about ‘content marketing’ – replete with scepticism about the CM…

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