6 things your copywriters want

By Tim Ferguson / September 9, 2019

Copywriting is one of the biggest challenges for any content marketer. It’s totally subjective, there’s pressure to convert, and oftentimes the writer doesn’t quite capture the brand. Your copy is…

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Avoid these common mistakes when giving feedback on content

By Tony Hallett / September 28, 2016

How good are you at giving feedback? Whether you’re someone who creates content or someone commissioning it – as a client or an editor – it’s surprising how little consistency…

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