Forbes

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Essential customer experience insights from Q3 2023

By Bill Clark / November 2, 2023

1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…

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Content marketing embraced by 93% of marketers

By Tony Hallett / October 8, 2012

This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…

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How to re-use archive content – 4 tips

By Tony Hallett / June 13, 2012

How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…

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