Frédéric Filloux

Ad blocking – scaring the hell out of some in media and marketing

By Tony Hallett / June 2, 2015

Adblock Plus owner Eyeo last week won the latest in a series of legal showdowns against those who say web users shouldn’t be allowed to use its ad blocking tool.…

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Branded content’s power – “insidious”? Really?

By Tony Hallett / June 27, 2012

In his excellent Monday Note blog this week Frédéric Filloux dissects what he calls “the insidious power of brand content”, with some great examples, mainly from French companies. His five…

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