GenAI
Essential cybersecurity insights from Q4 24
1. AI will be behind 25% of enterprise breaches by 2028 By 2028, Gartner predicts that 25 per cent of enterprise breaches will stem from AI agent abuse, driven by…
Read MoreEssential CIO insights from Q3 24
1. IT leaders feel rising pressure to minimise time to revenue for AI A Flexential survey of 350 IT leaders at organisations with more than $100 million in annual revenue…
Read More11 best content marketing links Q4 24
1. Your ‘critical thinking’ makes you unique – and GenAI can’t help you with that This was another big year for Collective Content’s ongoing efforts to make sense of and…
Read MorePolicing policies – 20 years of lessons
Don’t lie. You’re not thinking that policies are sexy. But we’re kind of making a big thing about the latest version of our AI policy, aimed mainly at our writers,…
Read MoreAlmost exactly a year ago, we published a piece titled Why we have a GenAI policy – and why you should too. The blog post introduced our formal guidelines for…
Read More11 best content marketing links Q3 24
C-suite urged to clarify AI productivity expectations and focus on skill building Do you work somewhere where it’s come from upon high that you must up your game with AI?…
Read More11 best content marketing links Q2 24
1. To appoint, or not to appoint: How to truly assess the capabilities of a potential new marketing agency partner We like the way the team at GO! brings together…
Read MoreBack when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…
Read MoreEssential CIO insights from Q2 24
1. IT decision makers say skill shortages an obstacle during purchasing Skill shortages are the top obstacle for IT decision makers weighing new technology purchases, with 41 per cent reporting…
Read MoreEssential AI insights from Q2 24
1. Few people use GenAI for news updates, but many expect big impacts on journalism An online YouGov survey about the use of GenAI in journalism found that 5 per…
Read MoreEssential healthcare insights from Q2 24
1. Consumers have doubts about using GenAI for health information Consumer adoption of GenAI for health reasons declined from 40 per cent in 2023 to 37 per cent in 2024,…
Read MoreGenAI baby steps are fine
I talk a lot (too much?) about some of the not-so-great uses of GenAI that we’re seeing right now. That could mean for copywriting or graphic design, as well as…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
Let’s talk about content
Sign up to our newsletters for either monthly or quarterly updates on all things tech and content marketing.