GenAI

A picture of a single footprint in the sand.

GenAI baby steps are fine

By Tony Hallett / 25/06/2024

I talk a lot (too much?) about some of the not-so-great uses of GenAI that we’re seeing right now. That could mean for copywriting or graphic design, as well as…

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a hand hovering over an app folder on a phone full of AI apps

Do AI and plagiarism have anything in common?

By Eve Michell / 23/05/2024

At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…

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Data centre (Photo by Ian Battaglia on Unsplash)

Essential CIO Insights from Q1 24

By Andrew Smith / 09/05/2024

1. CISO job satisfaction is linked to board engagement: IANS The annual CISO survey from security research firm IANS found that job satisfaction is correlated with how frequently CISOs engage…

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Closeup of circuit board with GPT 4 chip. Photo by D koi on Unsplash

Essential AI insights from Q1 24

By Eve Michell / 07/05/2024

1. Accenture workforce report examines employee sentiment regarding AI in the workplace Accenture’s Work, workforce, workers report finds that 95 per cent of workers see the value in working with…

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Young woman giving herself an insulin injection. Photo by Sweet Life on Unsplash

Essential healthcare insights from Q1 24

By Shirley Siluk / 29/04/2024

1. ECRI names top 10 healthtech hazards for 2024 With more people using devices for medical care at home, there’s a large risk of not knowing how to use such…

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A phone screen showing someone accessing a secure VPN.

Essential cybersecurity insights from Q4 23

By Bill Clark / 15/02/2024

1. Most CISOs open to changing companies in next 3 years More than three-quarters (76 per cent) of chief information security officers (CISOs) said they are “very or entirely open”…

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Human hand touching a robotic hand

Essential AI insights from Q4 23

By Eve Michell / 09/02/2024

1. Resume Builder survey reveals business leader expectations for AI in 2024 Of 750 business leaders surveyed by Resume Builder, 96 per cent of those from companies hiring in 2024…

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Photo of someone checking personal data on a smartwatch.

Essential healthcare insights from Q4 23

By Shirley Siluk / 07/02/2024

1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…

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Content pollution: Tips for a greener content climate

By Zoe McNeill / 29/01/2024

Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…

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Pool ball number 11

11 essential content marketing links from Q4 23

By Tony Hallett / 29/12/2023

1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…

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Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

By Eve Michell / 30/10/2023

Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…

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Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell / 27/09/2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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