generative AI

A greyscale photo of a metal detectorist in a field.

Researchers’ verdict on AI detection tools? Don’t use them to make ‘significant decisions’

By Shirley Siluk 10/30/2025

Writers have been stung by critics for as long as there’s been writing. Samuel Pepys declared Shakespeare’s A Midsummer Night’s Dream ‘the most insipid ridiculous play that ever I saw…

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Written By Shirley Siluk30/10/2025
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Closeup view of a computer screen showing website performance graphs and stats. (Photo by Luke Chesser on Unsplash)

How to optimise your content for GenAI search success

By Shirley Siluk 09/25/2025

Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies…

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Written By Shirley Siluk25/09/2025
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Closeup of a human hand shaking a dog's paw, with dog gazing up at the human, who can't be seen. (Photo by Fabian Gieske on Unsplash)

Connecting with prospects online is a challenge… but the biggest test is maintaining trust

By Shirley Siluk 09/09/2025

In our ongoing series on generative engine optimisation (GEO), we’ve looked at key terms you need to know about this new strategy for being found online, current stats about AI’s…

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Written By Shirley Siluk09/09/2025
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Screenshot of Google Search page Photo by sarah b on Unsplash

The GEO-related terms that content marketers should know

By Shirley Siluk 08/12/2025

Marketers who create content need their blog posts, reports, videos and podcasts to be discoverable online. Because what’s the point of communicating if no one sees or hears those communications?…

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Written By Shirley Siluk12/08/2025
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A photo of a laptop screen with an empty ChatGPT conversation open.

GEO: What it is, how it’s developing and what you need to do right now 

By Andrew Smith 07/31/2025

Generative engine optimisation (GEO) is a new way to make sure your content is found by AI tools. You can think of it as an additional layer on top of…

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Written By Andrew Smith31/07/2025
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Closeup of smartwatch on someone's wrist. Photo by Solen Feyissa on Unsplash

Essential healthcare insights from Q2 25

By Shirley Siluk 07/29/2025

1. LLMs used for therapy often stigmatise mental health conditions A study by a team of US researchers concluded that large language models (LLMs) should not replace clinical therapists because…

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Written By Shirley Siluk29/07/2025
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Computer screen with red warning message titled "Malicious file" Photo by Ed Hardie on Unsplash

Essential cybersecurity insights from Q2 25

By Bill Clark 07/28/2025

1. Gartner identifies 3 strategic focus points for CISOs amid AI hype As AI hype gathers pace, Gartner has identified three priorities for CISOs: 1) be mission-aligned by demonstrating how…

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Written By Bill Clark28/07/2025
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Stylised image of white text on purple background zoomed in on the question, 'How do large language models work?' Photo by Google DeepMind on Unsplash

Essential AI insights from Q2 25

By Eve Michell 07/24/2025

1. UK science teachers using GenAI reduce lesson planning time by 31% A study comparing GenAI user and non-GenAI user groups found that ChatGPT-assisted teachers saved an average of 25.3…

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Written By Eve Michell24/07/2025
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Image of a large blue industrial robot on a factory floor. (Photo by Homa Appliances on Unsplash)

Essential healthcare insights from Q4 24

By Shirley Siluk 01/05/2025

1. Cloud security a top concern for IT leaders in healthcare The 2024 CDW Cloud Computing Research Report (https://healthtechmagazine.net/article/2024/10/what-new-research-report-tells-us-about-healthcare-and-cloud), based on a survey of more than 900 IT professionals across…

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Written By Shirley Siluk05/01/2025
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Abstract image of sparkling lights radiating from a central point of a grid-like structure. (Photo by Joshua Sortino on Unsplash)

Essential CIO insights from Q3 24

By Andrew Smith 12/30/2024

1. IT leaders feel rising pressure to minimise time to revenue for AI A Flexential survey of 350 IT leaders at organisations with more than $100 million in annual revenue…

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Written By Andrew Smith30/12/2024
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A panel event with three speakers on chairs and an audience looking towards them.

Your “critical thinking” makes you unique – and GenAI can’t help you with that

By Collective Content Team 11/14/2024

As more of the world turns to generative AI (GenAI) to produce blog posts, LinkedIn posts, reports and much more, there is an even more pressing need for “premium thought,…

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Written By Collective Content Team14/11/2024
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Three groups of icons representing people have shapes travelling between them and a page in the middle of the image. The page is a simple rectangle with straight lines representing data. The shapes traveling towards the page are irregular and in squiggly bands.

Evolving GenAI guidelines: Collective Content’s AI Policy 2.0

By Collective Content Team 10/29/2024

Almost exactly a year ago, we published a piece titled Why we have a GenAI policy – and why you should too. The blog post introduced our formal guidelines for…

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Written By Collective Content Team29/10/2024
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