generative AI

Closeup of hand holding a smartphone. Photo by Rodion Kutsaiev on Unsplash

Essential customer experience insights from Q3 2023

By Bill Clark / November 2, 2023

1. McKinsey: Customer experience increases total shareholder return Research by consulting firm McKinsey with 8,500 insurance customers in North America found that customer experience is a strong driver of financial…

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Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell / September 27, 2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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Doctor looking at data on two computer screens.

Essential healthcare insights from Q2 23

By Shirley Siluk / September 20, 2023

1. Smart home healthcare market growth still falling short of its potential Although the smart home healthcare market grew by 25 per cent in 2022, the market is falling short…

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A photo of a typewriter with ARTIFICIAL INTELLIGENCE in capitals.

What does generative AI mean for content marketing?

By Aled Herbert / June 7, 2023

We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…

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Image of a robot behind a shop counter assisting a customer, created by Microsoft Bing Image Creator AI tool

Essential customer experience insights from Q1 23

By Aled Herbert / May 15, 2023

1. Almost half of customers would pay more for great service: ACA Study The 2023 ACA Study: Achieving Customer Amazement report surveyed 1,000 US residents from Gen Z to Millennials…

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Person using ChatGPT on a laptop.

Essential AI insights from Q1 23

By Eve Michell / May 5, 2023

1. New AI budget announced by UK government With initial investments to start this year, the UK government is dedicating around £900 million in both the development of an exascale…

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Futuristic image of woman standing in streams of data

Essential AI insights from Q4 2022

By Eve Michell / January 23, 2023

1. AI adoption soars A report by McKinsey published in December 2022 found that AI adoption by organisations has more than doubled since 2017, with 50–60% of organizations using some…

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