generative artificial intelligence

a hand hovering over an app folder on a phone full of AI apps

Do AI and plagiarism have anything in common?

By Eve Michell / 23/05/2024

At first, the answer to this question might be a confident ‘no,’ and we understand. You’re not outright stealing anything when you use generative AI (GenAI), and you’re the master…

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Image of a man sitting at a table and using a laptop. Photo by Matheus Bertelli: https://www.pexels.com/photo/a-man-is-sitting-at-a-table-with-a-laptop-16094044/

Why we have a GenAI policy – and why you should too

By Eve Michell / 30/10/2023

Generative artificial intelligence (GenAI) – AI tools that can create content, including text responses, articles and images – is potentially the most significant disruptor in marketing of this decade. Since…

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