ghostwriting

11 best content marketing links Q2 23

By Tony Hallett 07/03/2023

What does generative AI mean for content marketing? Yes, we’re being unapologetically us-centric this quarter – starting with an important blog post from our content director about our position on…

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Written By Tony Hallett03/07/2023
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Ghostwriting content? Gotta keep it real

By Tony Hallett 06/13/2019

Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…

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Written By Tony Hallett13/06/2019
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11 essential content marketing links from Q3 18

By Tony Hallett 09/27/2018

5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…

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Written By Tony Hallett27/09/2018
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11 essential content marketing links for Q3 17

By Tony Hallett 09/28/2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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Written By Tony Hallett28/09/2017
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Forget why your business wanted ‘a culture of content’?

By Tony Hallett 11/02/2016

For a time it was very fashionable to talk about a ‘culture of content’. This meant embracing content marketing to such an extent that the whole organisation not only understands…

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Written By Tony Hallett02/11/2016
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11 best content marketing links (Q2 16)

By Tony Hallett 07/19/2016

What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…

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Written By Tony Hallett19/07/2016
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The one sure-fire method to start any blog post

By Tony Hallett 02/17/2016

The rise of content marketing has seen many non-professional writers getting involved in writing. That’s a good thing, for lots of reasons. But it can be hard. For example they…

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Written By Tony Hallett17/02/2016
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Do you need a ghostwriter or an editor?

By Tony Hallett 03/27/2014

Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…

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Written By Tony Hallett27/03/2014
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Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert 09/25/2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

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Written By Aled Herbert25/09/2012
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