Ghostwriting content? Gotta keep it real

By Tony Hallett / June 13, 2019

Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…

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11 essential content marketing links from Q3 18

By Tony Hallett / September 27, 2018

5 lessons we learned from building 250 landing pages We love this piece, not just as creators of hundreds of landing pages over the years (fist bump to fellow LP…

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11 essential content marketing links for Q3 17

By Tony Hallett / September 28, 2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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Forget why your business wanted ‘a culture of content’?

By Tony Hallett / November 2, 2016

For a time it was very fashionable to talk about a ‘culture of content’. This meant embracing content marketing to such an extent that the whole organisation not only understands…

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11 best content marketing links (Q2 16)

By Tony Hallett / July 19, 2016

What is the difference between content and content marketing? Answer: It’s all in the destination… A time when PR and content marketing work together… Our annual research looks at how…

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The one sure-fire method to start any blog post

By Tony Hallett / February 17, 2016

The rise of content marketing has seen many non-professional writers getting involved in writing. That’s a good thing, for lots of reasons. But it can be hard. For example they…

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Do you need a ghostwriter or an editor?

By Tony Hallett / March 27, 2014

Ghostwriting has had a resurgence in the age of social media and blogging. Big company executives, aware of staying authentic to who they are and what their companies do, are…

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Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert / September 25, 2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

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