8 tips to create better style guides

By Aled Herbert / April 6, 2022

What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…

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Copy-wise: Should I say ‘which’ or ‘that’?

By Shirley Siluk / June 17, 2020

Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…

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11 essential content marketing links from Q3 19

By Tony Hallett / September 30, 2019

1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…

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11 essential content marketing links from Q1 19

By Tony Hallett / March 17, 2019

What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…  …

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11 essential content marketing links from Q2 18

By Tony Hallett / June 29, 2018

The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…

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How to keep bullet-point lists on target

By Shirley Siluk / May 16, 2018

When you’re writing about a topic with lots of important points for readers to know, a bullet-point list can make a useful addition to your blog post or guest editorial.…

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Should I say ‘on-premise’ or ‘on-premises’ IT?

By Shirley Siluk / April 19, 2018

Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…

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11 essential content marketing links from Q1 18

By Tony Hallett / March 28, 2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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Copy-wise: Don’t forget the hyphens

By Shirley Siluk / March 29, 2017

Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…

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Copy-wise: Possessives, plurals and greengrocers

By Tony Hallett / November 29, 2016

This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed…

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Copy-wise: Semi-colons – use with care

By Tony Hallett / October 17, 2016

Semi-colons are fine for long lists, computer programmers and Mark Twain. While we have a lot of love for the latter two of those three, what we really mean is…

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Copy-wise: You’re using these words incorrectly – or are you?

By Tony Hallett / October 10, 2016

This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…

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