What do we mean by style guide? To many organisations, a style guide is the set of rules and guidelines that describe how your brand organises its colours, logos, graphic…
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Pop quiz – spot the error in the following sentence: “IT security is especially important for companies which have seen large numbers of employees suddenly working from home.” If you…
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1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…
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What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here… …
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The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…
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When you’re writing about a topic with lots of important points for readers to know, a bullet-point list can make a useful addition to your blog post or guest editorial.…
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Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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Good punctuation isn’t just a nicety for academics and grammar snobs. Without it, our communications can be a lot more confusing, troublesome and even costly. For example, the lack of…
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This post was first published on 11 January 2013. Do you know your 1970’s from your 1970s? Interesting as that decade was, the more observant among you will have noticed…
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Semi-colons are fine for long lists, computer programmers and Mark Twain. While we have a lot of love for the latter two of those three, what we really mean is…
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This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…
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