Should I say ‘on-premise’ or ‘on-premises’ IT?

By Shirley Siluk / April 19, 2018

Not every writer enjoys being a scold about grammar and usage. Here at Collective Content we’re willing to give the occasional pass for saying things like, ‘Every attendee should have…

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Speak your customer’s language – a lesson from the tech sector

By Tony Hallett / November 15, 2016

This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…

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Editorial as profit centre

By Tony Hallett / October 2, 2012

Editorial, while the necessary foundation for how many media businesses work, has long been considered by some as a cost centre. Last week at an event I made an analogy…

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