Player hand holding gaming controller.

Essential entertainment, media and sports insights from Q4 22

By Bill Clark / January 26, 2023

1. Technology helps football referees’ decisions, but results can still be offside Technology supplies some but not all of the answers. This seems to be especially true for video assistant…

Read More

Stock images, authenticity and journalism

By Tony Hallett / July 27, 2018

I was looking at a photo of a local park the other day – actually from a Twitter feed for that particular place – and was struck by how great…

Read More

11 essential content marketing links from Q2 18

By Tony Hallett / June 29, 2018

The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…

Read More

11 essential content marketing links from Q1 18

By Tony Hallett / March 28, 2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

Read More

11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

Read More

11 essential content marketing links for Q3 17

By Tony Hallett / September 28, 2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

Read More

I was working in content marketing 20 years ago – I just didn’t know it

By Tony Hallett / May 19, 2016

When I started as a journalist in the 1990s we had an unusual job come our way. Every day we were to unload a sack of VHS cassettes, for that’s…

Read More

A time when PR and content marketing work together…

By Tony Hallett / May 5, 2016

What happens in the long term? What happens when every organisation, not just every agency, is producing meaningful content? It might be useful content, entertaining content or – occasionally –…

Read More

What’s the definition of clickbait?

By Tony Hallett / April 19, 2016

We ask this because most definitions that we can find suck. At least the Wikipedia page about clickbait contains a line about ‘…especially at the expense of quality or accuracy’.…

Read More

‘Content’ isn’t a dirty word

By Tony Hallett / February 19, 2016

Why is the word ‘content’ frowned upon by some? I see this dislike, sometimes even hatred, mostly from my old fraternity – journalists. To journalists, what they do is usually…

Read More

What does Collective Content stand for?

By Tony Hallett / October 28, 2015

If you’re thinking of committing to working with us – as a client or a contributor – then, ‘What do they stand for?’ is a totally valid thought. Every company…

Read More

Apple as media gatekeeper

By Tony Hallett / June 19, 2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

Read More