Back when I was a reporter, an old hack once told me never to ask my best questions from the floor of a press conference or similar event. His thinking…
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1. Few people use GenAI for news updates, but many expect big impacts on journalism An online YouGov survey about the use of GenAI in journalism found that 5 per…
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I’ve seen people lose their careers because of plagiarism. And I’ve seen companies lose reputation and revenue. That’s why we care at this agency. Stepping back a bit, I understand…
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1. Accenture workforce report examines employee sentiment regarding AI in the workplace Accenture’s Work, workforce, workers report finds that 95 per cent of workers see the value in working with…
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1. Technology helps football referees’ decisions, but results can still be offside Technology supplies some but not all of the answers. This seems to be especially true for video assistant…
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I was looking at a photo of a local park the other day – actually from a Twitter feed for that particular place – and was struck by how great…
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The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…
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Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…
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When I started as a journalist in the 1990s we had an unusual job come our way. Every day we were to unload a sack of VHS cassettes, for that’s…
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What happens in the long term? What happens when every organisation, not just every agency, is producing meaningful content? It might be useful content, entertaining content or – occasionally –…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
