journalism

Stock images, authenticity and journalism

By Tony Hallett / July 27, 2018

I was looking at a photo of a local park the other day – actually from a Twitter feed for that particular place – and was struck by how great…

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11 essential content marketing links from Q2 18

By Tony Hallett / June 29, 2018

The best way to pitch a content marketing plan to your boss We kick off with a story we saw back in April, but it’s among the biggest things you…

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11 essential content marketing links from Q1 18

By Tony Hallett / March 28, 2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…

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11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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11 essential content marketing links for Q3 17

By Tony Hallett / September 28, 2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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I was working in content marketing 20 years ago – I just didn’t know it

By Tony Hallett / May 19, 2016

When I started as a journalist in the 1990s we had an unusual job come our way. Every day we were to unload a sack of VHS cassettes, for that’s…

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A time when PR and content marketing work together…

By Tony Hallett / May 5, 2016

What happens in the long term? What happens when every organisation, not just every agency, is producing meaningful content? It might be useful content, entertaining content or – occasionally –…

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What’s the definition of clickbait?

By Tony Hallett / April 19, 2016

We ask this because most definitions that we can find suck. At least the Wikipedia page about clickbait contains a line about ‘…especially at the expense of quality or accuracy’.…

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‘Content’ isn’t a dirty word

By Tony Hallett / February 19, 2016

Why is the word ‘content’ frowned upon by some? I see this dislike, sometimes even hatred, mostly from my old fraternity – journalists. To journalists, what they do is usually…

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What does Collective Content stand for?

By Tony Hallett / October 28, 2015

If you’re thinking of committing to working with us – as a client or a contributor – then, ‘What do they stand for?’ is a totally valid thought. Every company…

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Apple as media gatekeeper

By Tony Hallett / June 19, 2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

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Contacts books and content marketing – we need to talk

By Andy McCue / February 20, 2014

A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…

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