11 essential content marketing links from Q1 20

By Tony Hallett / April 1, 2020

1. What CMOs predict will happen—or keep happening—in 2020 We’re starting with some ‘big picture’ articles. Here’s a snapshot of CMOs being very big picture about the year. 2. 10…

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Which KPIs matter the most?

By Tony Hallett / March 14, 2013

Nearly every industry has key performance indicators (KPIs) these days. Some industries are proud to measure, measure, measure, even if that measurement isn’t acted upon. Collective Content (UK) mainly works…

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