Two people meeting over coffee. Photo by charlesdeluvio on Unsplash

How to get a referral for a great content agency

By Andrew Smith / August 15, 2023

Be greedy and sceptical. Greedy, because you want to gather as much information from as many sources as you can. Remember, this process is generally free, so if you skimp…

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Women designing a webpage on a whiteboard. Photo by Christina @ on Unsplash

What to believe about a content agency’s marketing

By Julian Heathcote / August 2, 2023

Before you engage a content agency, it’s essential to know that you can take it at its word. But when you are evaluating agencies, how do you know if their…

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11 essential content marketing links from Q3 22

By Tony Hallett / October 4, 2022

1. Sonic symbolism S1:E1 We’ve heard about Mailchimp investing in content (with ‘Mailchimp Presents’). This is next level. If you love Bjork – this writer does – then it’s a…

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11 essential content marketing links from Q1 22

By Tony Hallett / April 4, 2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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11 essential content marketing links from Q1 19

By Tony Hallett / March 17, 2019

What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…  …

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How this editor weighs up freelance enquiries

By Tony Hallett / March 17, 2019

What happens when we get approached by a freelance writer? First, the set-up: I usually get an email direct to me (because we post my address on our website and…

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11 essential content marketing links from Q4 18

By Tony Hallett / December 20, 2018

1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…

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Copy-wise: You’re using these words incorrectly – or are you?

By Tony Hallett / October 10, 2016

This post was first published on 7 October 2014. We spend a fair amount of time both blogging and talking to clients about style, grammar, tone of voice and so…

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Selling yourself or your company? Same golden rule applies

By Tony Hallett / July 22, 2015

I was speaking to a friend about how he goes about getting a new job. The talk inevitably turned to LinkedIn and I brought up an evergreen post from this…

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Apple as media gatekeeper

By Tony Hallett / June 19, 2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

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The one secret to a LinkedIn profile that works for you – and your employer

By Tony Hallett / December 1, 2014

We don’t talk about it a lot but we spend some time at Collective Content helping companies and especially their senior executives with their LinkedIn profiles. Sometimes this takes the…

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