Closeup view of a computer screen showing website performance graphs and stats. (Photo by Luke Chesser on Unsplash)

How to optimise your content for GenAI search success

By Shirley Siluk 09/25/2025

Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies…

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Written By Shirley Siluk25/09/2025
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Closeup of a human hand shaking a dog's paw, with dog gazing up at the human, who can't be seen. (Photo by Fabian Gieske on Unsplash)

Connecting with prospects online is a challenge… but the biggest test is maintaining trust

By Shirley Siluk 09/09/2025

In our ongoing series on generative engine optimisation (GEO), we’ve looked at key terms you need to know about this new strategy for being found online, current stats about AI’s…

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Written By Shirley Siluk09/09/2025
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Closeup of smartwatch on someone's wrist. Photo by Solen Feyissa on Unsplash

Essential healthcare insights from Q2 25

By Shirley Siluk 07/29/2025

1. LLMs used for therapy often stigmatise mental health conditions A study by a team of US researchers concluded that large language models (LLMs) should not replace clinical therapists because…

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Written By Shirley Siluk29/07/2025
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Stylised image of white text on purple background zoomed in on the question, 'How do large language models work?' Photo by Google DeepMind on Unsplash

Essential AI insights from Q2 25

By Eve Michell 07/24/2025

1. UK science teachers using GenAI reduce lesson planning time by 31% A study comparing GenAI user and non-GenAI user groups found that ChatGPT-assisted teachers saved an average of 25.3…

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Written By Eve Michell24/07/2025
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This colourful image evoking a circuit board is an artist’s illustration of artificial intelligence (AI). This image was inspired by AI chip design and computer vision. It was created by Champ Panupong Techawongthawon as part of the Visualising AI project launched by Google DeepMind. Photo by Google DeepMind on Unsplash

Essential AI insights from Q3 24

By Eve Michell 12/09/2024

1. Report: 100% of lawyers in larger firms use AI in their workflows The International Bar Association and the Center for AI and Digital Policy’s September 2024 report, The Future…

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Written By Eve Michell09/12/2024
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CDC researcher wearing a facemask, gloves and safety gear working with medical samples visible behind a glass hood. Source: Photo by CDC on Unsplash

Essential healthcare insights from Q2 24

By Shirley Siluk 07/02/2024

1. Consumers have doubts about using GenAI for health information Consumer adoption of GenAI for health reasons declined from 40 per cent in 2023 to 37 per cent in 2024,…

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Written By Shirley Siluk02/07/2024
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Photo of someone checking personal data on a smartwatch.

Essential healthcare insights from Q4 23

By Shirley Siluk 02/07/2024

1. Despite AI’s promise in medicine and other fields, poll finds ‘confidence gap’ More than half (52 per cent) of 10,000 adults polled across nine countries say they believe artificial…

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Written By Shirley Siluk07/02/2024
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Person looking at a computer screen using ChatGPT (Photo by Viralyft on Unsplash)

3 pros and 3 cons of using GenAI for your content

By Eve Michell 09/27/2023

Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…

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Written By Eve Michell27/09/2023
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Doctor looking at data on two computer screens.

Essential healthcare insights from Q2 23

By Shirley Siluk 09/20/2023

1. Smart home healthcare market growth still falling short of its potential Although the smart home healthcare market grew by 25 per cent in 2022, the market is falling short…

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Written By Shirley Siluk20/09/2023
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A photo of a typewriter with ARTIFICIAL INTELLIGENCE in capitals.

What does generative AI mean for content marketing?

By Aled Herbert 06/07/2023

We have been watching with amazement the speed at which generative AI has developed and affected so many areas of our lives and our work. While AI has enormous potential…

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Written By Aled Herbert07/06/2023
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Image of a robot behind a shop counter assisting a customer, created by Microsoft Bing Image Creator AI tool

Essential customer experience insights from Q1 23

By Aled Herbert 05/15/2023

1. Almost half of customers would pay more for great service: ACA Study The 2023 ACA Study: Achieving Customer Amazement report surveyed 1,000 US residents from Gen Z to Millennials…

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Written By Aled Herbert15/05/2023
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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