marketers

Stylised image of white text on purple background zoomed in on the question, 'How do large language models work?' Photo by Google DeepMind on Unsplash

Essential AI insights from Q2 25

By Eve Michell 07/24/2025

1. UK science teachers using GenAI reduce lesson planning time by 31% A study comparing GenAI user and non-GenAI user groups found that ChatGPT-assisted teachers saved an average of 25.3…

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Written By Eve Michell24/07/2025
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Choosing an agency: Personal chemistry but with due diligence

By Shirley Siluk 02/09/2017

Marketers these days spend a lot of time thinking about budgets… or, rather, the lack thereof. But you might be surprised to learn that money isn’t the top factor they…

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Written By Shirley Siluk09/02/2017
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Our persona #1 – content strategies for marketers

By Aled Herbert 07/02/2012

There are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them…

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Written By Aled Herbert02/07/2012
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Content marketing on the up – stats

By Tony Hallett 02/12/2012

Nice, brief summary about the rise of content marketing.

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Written By Tony Hallett12/02/2012
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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