Choosing an agency: Personal chemistry but with due diligence

By Shirley Siluk / 09/02/2017

Marketers these days spend a lot of time thinking about budgets… or, rather, the lack thereof. But you might be surprised to learn that money isn’t the top factor they…

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Our persona #1 – content strategies for marketers

By Aled Herbert / 02/07/2012

There are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them…

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Content marketing on the up – stats

By Tony Hallett / 12/02/2012

Nice, brief summary about the rise of content marketing.

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