marketing
Earlier this year we carried out some research about the adoption of content marketing, specifically by B2B technology and telecoms vendors (where we have a number of clients). Out of…
Read MoreHere’s a game – have you ever listened to one of those frequency tests that works out how old you are based on what you can and can’t hear? There…
Read MoreLast week we noticed a piece on Econsultancy calling Apple the “worst content marketer in the world” and it got us thinking, especially when read in tandem with a follow-up saying…
Read MoreHow much do you know about B2B content marketing? How much would you like to learn? We, together with our partner Xpointo Media, would like to find out both those…
Read MoreOne day last week I had two very different meetings back to back, one with a company that wanted to use newsjacking, another with a focus on long-form content. It…
Read MoreOK, it’s not perfect. And OK, it might not be our favourite all the time. But this chart tends to get used by us again and again. We don’t care…
Read MoreThere has been a lot of hype about brand newsrooms. These are not newsrooms in the old PR sense – where you go to find assets if you’re a journalist,…
Read MoreI dialled in to the #mpworld event from Marketing Profs on Friday, which was an excellent virtual conference featuring the likes of Anthony Schneider (@anthonyws), Brian Clark (@copyblogger), Sonia Simone…
Read MoreOne of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…
Read More‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…
Read MoreThe following B2B-centric infographic says it all (well, almost all). It comes courtesy of the excellent team over at BlueGlass Interactive. Some of the numbers in here about the rise…
Read MoreThere are three main groups of people Collective Content (UK) targets. We thought we’d write three blog posts to explain these types. Some in content marketing circles would call them…
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