media
How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…
Read MoreI was at a big trade show earlier this month and spent a little time in the pressroom. What struck me was that it was set up perfectly for the…
Read MoreApple as media gatekeeper
Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…
Read MoreSign-off paralysis and how to cure it
Sign-offs are the biggest threat to the average company trying to market with content. Not ideas, not finding creators of quality content, not even budgets or legal – though all…
Read MoreTime and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…
Read MoreHave you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…
Read MorePoor grammar? That’s an opportunity for brands
There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…
Read MoreContent marketing and operating at media speed
One of our partners recently mentioned those companies that “get it” and those that don’t. What he meant by “get it” is those that have a content creation mindset that…
Read MoreThis is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…
Read MoreNon-media media owners – their rise and rise
Is a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and…
Read MoreWhat is a CCO?
It stands for a chief content officer. Google this three-letter acronym*, though, and you soon leave the world of content. Chief Communications Officer, Chief Compliance Officer, even Cisco Connection Online…
Read MoreWhen to date-stamp a blog post
Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
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