media

Copy-wise: Getting a name wrong is unforgivable – 5 tips

By John Oates 01/20/2025

How do you feel when someone spells your name incorrectly? One of the easiest and most frustrating mistakes in any kind of writing is getting names and job titles wrong.…

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Written By John Oates20/01/2025
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The blueprint for your in-house content team – guaranteed

By Tony Hallett 06/27/2016

I was at a big trade show earlier this month and spent a little time in the pressroom. What struck me was that it was set up perfectly for the…

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Written By Tony Hallett27/06/2016
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Apple as media gatekeeper

By Tony Hallett 06/19/2015

Apple won’t skew the news. If you wanted to get the most important part of this post in five words, you just did. But the topic is a bit more…

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Written By Tony Hallett19/06/2015
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Sign-off paralysis and how to cure it

By Tony Hallett 05/27/2015

Sign-offs are the biggest threat to the average company trying to market with content. Not ideas, not finding creators of quality content, not even budgets or legal – though all…

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Written By Tony Hallett27/05/2015
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Biggest not best – avoiding bias in lists easy as 'ABC'

By Tony Hallett 01/12/2014

Time and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…

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Written By Tony Hallett12/01/2014
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Lawyered-up? The perils of sign-offs in content marketing

By Tony Hallett 05/01/2013

Have you got permission to quote sources in your content marketing? The brand journalists among you (with emphasis on the journalist) might consider that a redundant question. You interview someone…

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Written By Tony Hallett01/05/2013
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Poor grammar? That’s an opportunity for brands

By Tony Hallett 04/26/2013

There is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…

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Written By Tony Hallett26/04/2013
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Content marketing and operating at media speed

By Tony Hallett 01/28/2013

One of our partners recently mentioned those companies that “get it” and those that don’t. What he meant by “get it” is those that have a content creation mindset that…

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Written By Tony Hallett28/01/2013
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What is ‘authenticity’ in blogging and social media?

By Tony Hallett 01/16/2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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Written By Tony Hallett16/01/2013
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Non-media media owners – their rise and rise

By Tony Hallett 11/21/2012

Is a publication from a supermarket chain, Tesco Magazine, now the largest in the UK, ahead of tabloids such as The Sun and The Mail? It’s certainly not online and…

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Written By Tony Hallett21/11/2012
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What is a CCO?

By Tony Hallett 11/12/2012

It stands for a chief content officer. Google this three-letter acronym*, though, and you soon leave the world of content. Chief Communications Officer, Chief Compliance Officer, even Cisco Connection Online…

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Written By Tony Hallett12/11/2012
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When to date-stamp a blog post

By Tony Hallett 10/22/2012

Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…

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Written By Tony Hallett22/10/2012
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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