metrics » Collective Content

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11 essential content marketing links from Q1 24

By Tony Hallett / 01/04/2024

1. How technology marketers lead the way in AI experimentation [new research] Tech marketers and AI. Yes, apparently our homies know a thing or two about AI. Which is good,…

Which KPIs matter the most?

By Tony Hallett / 14/03/2013

Nearly every industry has key performance indicators (KPIs) these days. Some industries are proud to measure, measure, measure, even if that measurement isn’t acted upon. Collective Content (UK) mainly works…

What is engagement?

By Tony Hallett / 01/08/2012

‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…

Name	Domain	Expiration	Description
_GRECAPTCHA	www.google.com	6 months	Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
CookieScriptConsent	collectivecontent.agency	1 month	This cookie is used by Cookie-Script.com service to remember visitor cookie consent preferences. It is necessary for Cookie-Script.com cookie banner to work properly.

Name	Domain	Expiration	Description
_gid	.collectivecontent.agency	1 day	This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.
_ga	.collectivecontent.agency	2 years	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

Name	Domain	Expiration	Description
_gat_gtag_UA_28156800_1	.collectivecontent.agency	1 minute	This cookie is part of Google Analytics and is used to limit requests (throttle request rate).
VISITOR_INFO1_LIVE	.youtube.com	6 months	This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.
YSC	.youtube.com	Session	This cookie is set by YouTube to track views of embedded videos.

Name	Domain	Expiration	Description
ppwp_wp_session	www.collectivecontent.agency	30 minutes	The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website
ppwp_wp_session	collectivecontent.agency	30 minutes	The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website