Which KPIs matter the most?

By Tony Hallett / March 14, 2013

Nearly every industry has key performance indicators (KPIs) these days. Some industries are proud to measure, measure, measure, even if that measurement isn’t acted upon. Collective Content (UK) mainly works…

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What is engagement?

By Tony Hallett / August 1, 2012

‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…

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