native advertising

11 essential content marketing links from Q4 17

By Tony Hallett / January 2, 2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

Read More

What price native advertising? Publishers’ rate cards investigated

By Andy McCue / November 10, 2016

In a short series of blogs here on Collective Content we’ve been looking at the evolving nature of native advertising and how brands are working with publishers to put this…

Read More

Why trust is everything for brand content

By Tony Hallett / October 25, 2016

This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…

Read More

Staffing publisher studios

By Tony Hallett / October 25, 2016

Much has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that…

Read More

Who are the main publishers’ content studios?

By Tony Hallett / October 10, 2016

Every major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers…

Read More

What’s the definition of native advertising? And why it matters to brands and publishers

By Tony Hallett / September 27, 2016

I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of theguardian.com (how appropriate) and it’s still one of the main…

Read More

PR’s acceptance of brand content uneven – report

By Tony Hallett / April 21, 2016

PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…

Read More

11 best content marketing links (Q1 16)

By Tony Hallett / March 30, 2016

The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the…

Read More

11 best content marketing links (Q3 15)

By Tony Hallett / September 30, 2015

Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…

Read More

Beyond ads – Cannes highlights two native content musts for publishers

By Tony Hallett / June 26, 2014

Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…

Read More

Hey Yahoo – it’s native not naïve advertising

By Tony Hallett / October 23, 2013

Yahoo’s webmail service is still very popular. The last figures we saw put it neck and neck with Gmail. But Yahoo Mail has recently had some well-documented problems since its second…

Read More

Should Google News feature brand content?

By Tony Hallett / April 17, 2013

Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…

Read More
Top