native advertising

11 essential content marketing links from Q4 17

By Tony Hallett / 02/01/2018

Copywriter vs. Content Writer: Skills, writing fees and expectations This isn’t the exact same take we’ve provided but Barry is always good and this piece has a lot to ponder…

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What price native advertising? Publishers’ rate cards investigated

By Aled Herbert / 10/11/2016

In a short series of blogs here on Collective Content we’ve been looking at the evolving nature of native advertising and how brands are working with publishers to put this…

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Why trust is everything for brand content

By Tony Hallett / 25/10/2016

This post was first published on 19 May 2015 This post draws on two separate but related conversations. Speaking on a panel a couple of weeks ago, one of the…

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Staffing publisher studios

By Tony Hallett / 25/10/2016

Much has been made about trust in all things native advertising. Rightly so. If there is no trust between reader and producer of content, all the best efforts of that…

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Who are the main publishers’ content studios?

By Tony Hallett / 10/10/2016

Every major publisher has one. Call them studios, call them labs, call them content solutions divisions – actually, don’t call them that – but for a few years now publishers…

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What’s the definition of native advertising? And why it matters to brands and publishers

By Tony Hallett / 27/09/2016

I should know the answer to this question. I wrote What is native advertising anyway? for a sponsored section of (how appropriate) and it’s still one of the main…

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PR’s acceptance of brand content uneven – report

By Tony Hallett / 21/04/2016

PRs are increasingly working with so-called brand journalists, both furthering the influence of their clients and helping those content creators produce higher quality content. Or so you’d think. This year’s…

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11 best content marketing links (Q1 16)

By Tony Hallett / 30/03/2016

The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the…

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11 best content marketing links (Q3 15)

By Tony Hallett / 30/09/2015

Lazy Eyes: How we read online (Slate) So let’s start with a must-read. And that’s appropriate because this first post is all about the parts of a page or post (online…

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Beyond ads – Cannes highlights two native content musts for publishers

By Tony Hallett / 26/06/2014

Last week at Cannes banner ads were as popular as a McDonald’s on la Croisette. One paradox: plenty of those doing the trash talking work at agencies and publishers that…

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Hey Yahoo – it’s native not naïve advertising

By Tony Hallett / 23/10/2013

Yahoo’s webmail service is still very popular. The last figures we saw put it neck and neck with Gmail. But Yahoo Mail has recently had some well-documented problems since its second…

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Should Google News feature brand content?

By Tony Hallett / 17/04/2013

Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…

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