11 essential content marketing links from Q1 22

By Tony Hallett / 04/04/2022

1. Digiday+ research: Agency remuneration models are poised to change in 2022 Here’s a doozy to kick things off. Want to know how different agencies are charging these days? No…

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“An email that no one clicks on is spam” – discuss

By Tony Hallett / 16/09/2012

I dialled in to the #mpworld event from Marketing Profs on Friday, which was an excellent virtual conference featuring the likes of Anthony Schneider (@anthonyws), Brian Clark (@copyblogger), Sonia Simone…

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Counterintuitive newsletter techniques

By Tony Hallett / 15/08/2012

We promised some examples of newsletters that don’t fit a boring, link-fest format. They are newsletters that deliver (if you’ll excuse the term) a first-rate user experience. Unfortunately we are…

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Newsletters – whatever works for you

By Tony Hallett / 06/08/2012

Fresh from sending our own CC:UK email newsletter, it’s no secret that we work with clients on theirs. A lot. The biggest question we’re asked? “What is best practice?” Our…

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Collective Content – six-month progress report

By Tony Hallett / 12/06/2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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