Brand content – in an MPU

By Tony Hallett / March 6, 2012

One aspect of commercial content is the holy grail of producing engaging, non-distracting, even deep content in traditional online ad units. Let’s be fair – that hasn’t always been easy.…

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The rise of content marketing in B2B

By Tony Hallett / January 23, 2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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