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Essential entertainment, media and sports insights from Q4 22

By Bill Clark / January 26, 2023

1. Technology helps football referees’ decisions, but results can still be offside Technology supplies some but not all of the answers. This seems to be especially true for video assistant…

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Brand content – in an MPU

By Tony Hallett / March 6, 2012

One aspect of commercial content is the holy grail of producing engaging, non-distracting, even deep content in traditional online ad units. Let’s be fair – that hasn’t always been easy.…

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The rise of content marketing in B2B

By Tony Hallett / January 23, 2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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