quality
Attention is a finite resource. It’s critical to engagement and becoming harder to capture. Whether you believe the claims of shrinking attention spans, there is an appetite for shorter, punchier…
Read MorePractice makes perfect, as they say. But how do you define perfect when it comes to content? Here’s why I ask. You know that old schematic, much loved by project…
Read MoreIf you’re thinking of committing to working with us – as a client or a contributor – then, ‘What do they stand for?’ is a totally valid thought. Every company…
Read MoreThere is a perception that content from brands is inferior to the quality produced by the media. Of course, we regularly consume poor-quality media and great brand content but I…
Read MoreDoes sponsored content have a labeling problem?, asked Digiday’s Josh Sternberg yesterday. No Josh, it simply has a quality problem. Content marketing in general and perhaps particularly native advertising, a…
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