Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…
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How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity…
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We see that Business Insider is the latest of the big boys in web publishing to include sponsored content among regular editorial. It isn’t ditching ads – it has a…
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This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…
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