11 essential content marketing links for Q3 17

By Tony Hallett / September 28, 2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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11 best content marketing links (Q2 15)

By Tony Hallett / June 8, 2015

How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity…

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Sponsored content and UK publishers

By Tony Hallett / October 15, 2012

We see that Business Insider is the latest of the big boys in web publishing to include sponsored content among regular editorial. It isn’t ditching ads – it has a…

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Content marketing embraced by 93% of marketers

By Tony Hallett / October 8, 2012

This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…

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