Quartz

11 essential content marketing links for Q3 17

By Tony Hallett 09/28/2017

Why journalists ditch the thesaurus when it comes to “said” (for new journalism students who don’t) An unusual and simple start to this quarter’s round-up… but it’s important because the use…

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Written By Tony Hallett28/09/2017
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11 best content marketing links (Q2 15)

By Tony Hallett 06/08/2015

How PR is seizing the advantage in content marketing (The Drum) We have been making a lot of noise recently about how PR agencies can seize the content marketing opportunity…

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Written By Tony Hallett08/06/2015
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Sponsored content and UK publishers

By Tony Hallett 10/15/2012

We see that Business Insider is the latest of the big boys in web publishing to include sponsored content among regular editorial. It isn’t ditching ads – it has a…

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Written By Tony Hallett15/10/2012
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Content marketing embraced by 93% of marketers

By Tony Hallett 10/08/2012

This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…

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Written By Tony Hallett08/10/2012
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