quotations

Red Bull’s Mateschitz on: brands as publishers

By Tony Hallett / 01/11/2016

“Brands need to take the phrase ‘acting like a publisher’ literally.” – Dietrich Mateschitz, CEO of RedBull  Today’s quotation comes not from a marketer but from a company leader (who also happens…

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Craig Davis on: interruption marketing

By Shirley Siluk / 27/09/2016

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, former chief creative officer at J Walter Thompson We like…

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