SEO

11 essential content marketing links from Q1 19

By Tony Hallett / March 17, 2019

What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here…  …

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Time to go long

By Tony Hallett / March 2, 2016

It’s tempting to assume writing on the web favours short-form. That’s what we heard for years. But long-form content – not just e-books and white papers – is valuable and…

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You really don’t want to be calling your client’s PR team – or do you?

By Tony Hallett / June 25, 2015

This might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although…

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Make your brand content ‘Google News’ good

By Tony Hallett / March 30, 2015

How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…

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Curation – 4 common client questions

By Tony Hallett / October 8, 2013

Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension…

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Should Google News feature brand content?

By Tony Hallett / April 17, 2013

Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…

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SEO tips from the experts [infographic]

By Tony Hallett / November 6, 2012

This infograpic caught our eye. On the one hand it’s a great modern take on the vox pop. The guys listed below are all experts on search engine optimisation (SEO)…

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What [insert topic] means for [insert your market]?

By Tony Hallett / November 1, 2012

I was tempted, trust me, to exploit the very thing I’m about to criticise. How often do you see a headline along the lines of: “What the Oscars mean for…

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Curation is king? Maybe, if you answer these questions

By Tony Hallett / August 9, 2012

One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…

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How to re-use archive content – 4 tips

By Tony Hallett / June 13, 2012

How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…

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Collective Content – six-month progress report

By Tony Hallett / June 12, 2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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Collectivist #4: Marketing maestro

By Tony Hallett / April 27, 2012

At the end of every month the CC Blog names a partner we recommend. It has to be someone we’ve done business with. And someone we like to spend time…

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