Search engine optimisation (SEO) isn’t dead (yet). But as generative AI tools grab an ever-larger share of traffic from traditional search engines, content marketers need to adjust their SEO strategies…
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Many content marketers today might not remember the early days of the web – the days before LinkedIn (founded in 2003) or, even farther back, Google (established in 1998). But…
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If you’re a content marketer, how will you get people to view your content if AI-powered search engines no longer direct people to your website? That search apocalypse – known…
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Since Google rolled out AI Overviews at the top of its search results page, many organisations have reported steep drops in search engine-generated traffic to their websites. What’s more, growing…
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Marketers who create content need their blog posts, reports, videos and podcasts to be discoverable online. Because what’s the point of communicating if no one sees or hears those communications?…
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Generative engine optimisation (GEO) is a new way to make sure your content is found by AI tools. You can think of it as an additional layer on top of…
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Edelman report: Smart thought leadership outperforms traditional B2B marketing In short, thought leadership does drive B2B sales. Just remember to do it well (clue: we’re here to help). Painkillers…
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Elevate your content campaigns by engaging with the experts who build and create them Content marketing has become central to the majority of B2B marketing efforts. Because it generates three…
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Generative artificial intelligence (GenAI), with the release of ChatGPT in late November 2022, has turned every industry on its head. Overnight, we’ve seen all kinds of AI-related content, tips for…
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There’s a broad spectrum of engagement possibilities for content agencies on website projects. And (spoiler alert) we can add value at any point. Let’s look at how things play out.…
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As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…
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What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here… …
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.