What CMOs should tell board members (and what boards should be asking) Let’s kick off with some C-suite advice. Trust us, it gets more tactical and advisory from here… …
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It’s tempting to assume writing on the web favours short-form. That’s what we heard for years. But long-form content – not just e-books and white papers – is valuable and…
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This might sound crazy. Sometimes we work for clients who don’t tell us much about what they do or when they’re going to do it. If we’re not careful (although…
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How does Google rank branded content? In some cases, the answer is: Very well. This is one reason savvy brands are trying to use it to operate at a level…
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Curation is increasingly talked about as integral to content marketing. Less and less often we have to suggest using it to clients. But that doesn’t mean there is 100% comprehension…
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Most of us, whether in journalism or marketing, probably have the same reaction to that question – No. Perhaps that’s because we don’t expect the areas where content is growing…
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This infograpic caught our eye. On the one hand it’s a great modern take on the vox pop. The guys listed below are all experts on search engine optimisation (SEO)…
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I was tempted, trust me, to exploit the very thing I’m about to criticise. How often do you see a headline along the lines of: “What the Oscars mean for…
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One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…
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How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…
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How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
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At the end of every month the CC Blog names a partner we recommend. It has to be someone we’ve done business with. And someone we like to spend time…
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