Curation is king? Maybe, if you answer these questions

By Tony Hallett / 09/08/2012

One of the big trends of the moment – on independent editorial pages as well as in commercial content marketing – is curation. It simply means pulling together useful or…

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How to re-use archive content – 4 tips

By Tony Hallett / 13/06/2012

How should you make the best use of archive content? It’s a question that assumes you have some, for one thing. I was speaking to an old contact this week…

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Collective Content – six-month progress report

By Tony Hallett / 12/06/2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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Collectivist #4: Marketing maestro

By Tony Hallett / 27/04/2012

At the end of every month the CC Blog names a partner we recommend. It has to be someone we’ve done business with. And someone we like to spend time…

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The rise of content marketing (part 2)

By Tony Hallett / 02/02/2012

This post follows our last one based on the 2012 Content Marketing Report, where we noted the main methods clients are using as we entered the new year and some…

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