I recently flew on British Airways, and much as I wanted to write a piece about the decline of in-flight magazines — one of the great forms of brand publication…
Read More
The C-Suite won’t read your white paper, no This is a controversial post for us to reference, given how much work we do on white papers. But we love the…
Read More
When I ask marketers if they have any problems creating content at an appropriate rate they sometimes don’t understand the question. At other times they simply say, ‘No, of course…
Read More
Sign-offs are the biggest threat to the average company trying to market with content. Not ideas, not finding creators of quality content, not even budgets or legal – though all…
Read More
Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large…
Read MoreTech Quarterly
Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.