Small businesses’ advantage in blogging?

By Tony Hallett / November 9, 2016

This post was first published on 25 November 2015 The other day a reply to an email from someone who runs a small web development agency got me thinking about…

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Why blogging is like taking antibiotics

By Tony Hallett / January 14, 2013

Blogging takes staying power. Sure, any form of good content creation needs to become a habit to be truly successful. But blogging is where many non-media organisations begin to create.…

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Our persona #2 – small business owners

By Aled Herbert / July 9, 2012

This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…

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Collective Content – six-month progress report

By Tony Hallett / June 12, 2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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