SME

Subject matters

By Tony Hallett / January 27, 2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

Read More

Small businesses’ advantage in blogging?

By Tony Hallett / November 9, 2016

This post was first published on 25 November 2015 The other day a reply to an email from someone who runs a small web development agency got me thinking about…

Read More

The number one problem with corporate blogs

By Tony Hallett / November 7, 2012

Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large…

Read More

Our persona #2 – small business owners

By Aled Herbert / July 9, 2012

This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…

Read More
Top