One girl copying another

Our plagiarism horror story

By Tony Hallett / 28/10/2022

Stories about plagiarism can be scary. Some high-profile cases even get made into films. Plagiarism itself – defined as the act of taking a person’s original work and presenting it…

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Subject matters

By Tony Hallett / 27/01/2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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Small businesses’ advantage in blogging?

By Tony Hallett / 09/11/2016

This post was first published on 25 November 2015 The other day a reply to an email from someone who runs a small web development agency got me thinking about…

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The number one problem with corporate blogs

By Tony Hallett / 07/11/2012

Corporate blogs, for many the first step in the whole ‘brands as publishers’ journey, are a reality for millions of businesses. But few talk about their shortcomings, especially at large…

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Our persona #2 – small business owners

By Aled Herbert / 09/07/2012

This is the second in our short series about the types of client – ‘personas’, in marketing terms – that Collective Content (UK) serves. Last time we explained our relationship…

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