social media

What is engagement?

By Tony Hallett / 01/08/2012

‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…

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Introducing the new website

By Aled Herbert / 31/07/2012

Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on itself. But that shouldn’t mean we don’t have a decent website.…

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Amazon as social network and content marketing hub

By Tony Hallett / 17/06/2012

There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…

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Collective Content – six-month progress report

By Tony Hallett / 12/06/2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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5 things about forward-posting on Twitter

By Tony Hallett / 28/05/2012

Collective Content doesn’t bill itself as a social media expert, certainly not in the sense that it’s a key part of our consulting. (And anyway, is there even such a…

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Collectivist #5: He'll help you sell

By Tony Hallett / 25/05/2012

The last Friday of the month means it’s time for another Collective Content recommendation. We take someone we have worked with personally, explain what they do and give an idea…

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How to follow events when you're not there

By Tony Hallett / 09/05/2012

Social media has changed the way we attend conferences and other live events. Our ability to share what’s happening and connect with others – whether actually there or not –…

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Social media policy as infographic –

By Tony Hallett / 18/04/2012

Readers of these pages know we end up mentioning social media policies regularly. We’re even toying with publishing a template. (Let us know if that gets your vote too –…

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Maslow’s Hierarchy of [Social Media] Needs

By Tony Hallett / 13/04/2012

You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the…

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When every company publishes – a “claw-back opportunity” for media?

By Tony Hallett / 26/03/2012

A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…

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Content always core – some quick #aopb2b thoughts

By Tony Hallett / 14/03/2012

Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.)…

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The rise of content marketing in B2B

By Tony Hallett / 23/01/2012

We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report.  The study found nine out of 10 B2B marketers are…

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