‘Engagement’ is now a bullshit bingo word within the media industry. But irritation aside there must be a good reason why everyone appears to be ‘seeking engagement’, ‘measuring engagement’ and…
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Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website.…
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There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…
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How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
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Collective Content doesn’t bill itself as a social media expert, certainly not in the sense that it’s a key part of our consulting. (And anyway, is there even such a…
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The last Friday of the month means it’s time for another Collective Content recommendation. We take someone we have worked with personally, explain what they do and give an idea…
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Social media has changed the way we attend conferences and other live events. Our ability to share what’s happening and connect with others – whether actually there or not –…
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Readers of these pages know we end up mentioning social media policies regularly. We’re even toying with publishing a template. (Let us know if that gets your vote too –…
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You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the…
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A quick slide to start the week. At the AOP B2B event a couple of weeks back the excellent Caroline Taylor from IBM (@green_goddess ) talked about several things but…
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Today I attended the first event from the Association of Online Publishers (AOP) aimed only at those in B2B media. (You can still check out the #aopb2b hashtag on Twitter.)…
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We recently picked up on some research that, while a few months old, came out as a 2012 Content Marketing Report. The study found nine out of 10 B2B marketers are…
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