Farm fresh content – naming names is important
Do you source your meat? From farm or even individual cow to dining room table, more and more people are concerned with their food’s supply chain. That makes sense. It’s…Read More
In-house or agency?
One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…Read More
Fact checking – a vital newsroom lesson for brand publishers
If you are interested in healthcare technology you might have recently seen a story about an NHS Trust planning to use Skype for some outpatient video consultations. It was picked…Read More
When to link – best practice in online journalism
Last week we showed our dismay over trends in curation and aggregation often meaning the originator of a piece of content gets lost. Almost at the same time as hitting publish on…Read More
Curation and aggregation – not so much?
Where do you find out things? You quite possibly have a good answer to that. You could probably do a quick mental stock take of nearly all the sites, channels…Read More