Small businesses’ advantage in blogging?

By Tony Hallett / November 9, 2016

This post was first published on 25 November 2015 The other day a reply to an email from someone who runs a small web development agency got me thinking about…

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What is ‘authenticity’ in blogging and social media?

By Tony Hallett / January 16, 2013

This is a big question. It’s big because if a company – just like a traditional media title – loses its credibility, then it will fail. One way to lose…

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Why blogging is like taking antibiotics

By Tony Hallett / January 14, 2013

Blogging takes staying power. Sure, any form of good content creation needs to become a habit to be truly successful. But blogging is where many non-media organisations begin to create.…

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When to date-stamp a blog post

By Tony Hallett / October 22, 2012

Short answer: Always. Here’s why. A few blogs, even mainstream news sites, bury or even leave off date stamps from their posts. They do this – although there are exceptions…

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Speech-to-blog – the outsourced blogging service from Collective Content

By Aled Herbert / September 25, 2012

We are really happy to be announcing Speech-to-blog – which we tend to refer to as S2B at Collective Content – for several reasons: 1. Demand for a simple, corporate…

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