1. Skimming, scanning, scrolling — the age of deep reading is over We’ve long been fans of Simon Kuper’s writing, and this struck a chord as so 2023. Is the…
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1. My first 90 days at Dock: 9 lessons from a first marketing hire There’s a little fat around the meat of this piece, but I thought it was a…
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1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…
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As a student in Canterbury, the city that inspired the eponymous title of Chaucer’s most famous verses, I discovered a deep and fulfilling love for poetry: reading it, writing it…
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Here at Collective Content, we tell a lot of stories. Or maybe we only tell one. It depends on who you ask.
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1. What CMOs predict will happen—or keep happening—in 2020 We’re starting with some ‘big picture’ articles. Here’s a snapshot of CMOs being very big picture about the year. 2. 10…
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1. 5 components every marketing plan needs to succeed We’re starting big picture. Solid advice. 2. There are three CMO archetypes, but only one is best for driving growth And…
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1. ‘You have to have support from the C-suite’: Brands struggle with moving marketing in-house The first of three links from those clever people at Digiday, this piece touches on…
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A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy This is the kind of foundational piece that everyone in who works with commercial content should read.…
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It’s been a while since we drilled down on an ad. But Amazon – just as in its core business – has shown incredible efficiency in its series of 30-second…
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You’d expect us to know the answer to that, given our tagline is ‘We tell your stories’. And we do know the answer – it’s just that the question is…
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One of our founding missions was to take away pain from companies needing media-grade content. So you might expect us to recommend using a content marketing agency. Across most kinds…
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Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).
If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.
