The short answer? They almost never do. This post has in part been fast-tracked (I was writing it anyway) after the controversy around this video. It was pulled by YouTube…
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Time and time again when we edit copy (this greying editor in particular likes to edit long-form content on paper) you will see margin notes where we scribble ‘ABC’. What…
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What is the Oxford comma? Its alternative name – the serial comma – provides more of a clue. It’s the difference between apples, oranges, and bananas AND apples, oranges and…
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You know about random acts of kindness. Or random acts of violence. Well in content you’ll have come across what we like to call random acts of capitalisation. Should…
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Proper nouns usually come with capital letters. Think of your name, countries, political parties and hundreds of other categories. In theory, we should spell the internet as ‘the Internet’. There…
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We recently came across this interesting piece – 11 frequently botched AP style points on ragan.com – and it got us thinking about style and its quiet twin, consistency, across non-media…
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