One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…
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This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…
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I’m working on a guide that will help people choose a content agency well. While the guide is primarily aimed at our key persona – marketers in B2B technology companies…
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