tech marketing

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5 warning signs your large content programme is going to fail

By Becky Thompson 11/04/2024

One way to get large partner content programmes right is to consider the ways they can go wrong. Just to say it up front… my editor told me I should…

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Written By Becky Thompson04/11/2024
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Your customer case study can open the door to much more

By Becky Thompson 10/28/2024

This is the latest in my series about my experiences managing large channel marketing content programmes. This time, I look at how partners can use customer stories as the launchpad…

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Written By Becky Thompson28/10/2024
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Guide me: Questions to ask when selecting your content agency

By Tony Hallett 05/01/2023

I’m working on a guide that will help people choose a content agency well. While the guide is primarily aimed at our key persona – marketers in B2B technology companies…

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Written By Tony Hallett01/05/2023
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If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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