How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…
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This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…
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This post was first published on 7 Jan 2015. Doing content audits is something Collective Content both talks about and does quite often. (Perhaps too much.) But we don’t often…
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A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…
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Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of…
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I don’t think this is a Venn diagram you’ll have already seen. I have been trying to express the idea for a little while and I think it’s original. It…
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