technology

Different coloured paint rollers on a white backgorund, painting strips of colour above them.

The biggest partners in tech and their content needs

By Becky Thompson 10/16/2024

Plenty of our clients have in-house content teams or even whole units dedicated to thought leadership, featuring some of the smartest people around. So why do they need us? In…

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Written By Becky Thompson16/10/2024
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Subject matters

By Tony Hallett 01/27/2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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Written By Tony Hallett27/01/2022
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Speak your customer’s language – a lesson from the tech sector

By Tony Hallett 11/15/2016

This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…

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Written By Tony Hallett15/11/2016
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My first content audit – a lesson in ROI

By Tony Hallett 10/26/2016

This post was first published on 7 Jan 2015. Doing content audits is something Collective Content both talks about and does quite often. (Perhaps too much.) But we don’t often…

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Written By Tony Hallett26/10/2016
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Contacts books and content marketing – we need to talk

By Aled Herbert 02/20/2014

A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…

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Written By Aled Herbert20/02/2014
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The agency of the future

By Aled Herbert 11/07/2013

Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of…

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Written By Aled Herbert07/11/2013
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Where your content and your customers meet

By Tony Hallett 06/19/2013

I don’t think this is a Venn diagram you’ll have already seen. I have been trying to express the idea for a little while and I think it’s original. It…

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Written By Tony Hallett19/06/2013
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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