Subject matters

By Tony Hallett / January 27, 2022

How much do your agencies know about your line of business and your sector? Does it matter if they don’t know much? As an agency that specialises in high-tech, especially…

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Speak your customer’s language – a lesson from the tech sector

By Tony Hallett / November 15, 2016

This post was first published on 9th December 2014 I was listening to a client speak the other day. He was intelligent, thoughtful, eloquent even. And had it all wrong.…

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My first content audit – a lesson in ROI

By Tony Hallett / October 26, 2016

This post was first published on 7 Jan 2015. Doing content audits is something Collective Content both talks about and does quite often. (Perhaps too much.) But we don’t often…

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Contacts books and content marketing – we need to talk

By Andy McCue / February 20, 2014

A great contacts book (now usually virtual rather than a rolodex or dog-eared notebook) has always been – and still is – what marks out really good journalists. That ability to…

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The agency of the future

By Aled Herbert / November 7, 2013

Proactive, digital-first, prioritising – even productising – innovation. That is the agency of the future. I have spoken to around 50 UK agencies this year, working with a number of…

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Where your content and your customers meet

By Tony Hallett / June 19, 2013

I don’t think this is a Venn diagram you’ll have already seen. I have been trying to express the idea for a little while and I think it’s original. It…

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