The Atlantic

Native ads and The Atlantic

By Tony Hallett / 21/01/2013

Last week’s screw-up by The Atlantic over its Church of Scientology sponsored content turned lots of heads. I think there are several reasons why this got above-average attention: 1. The…

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Content marketing embraced by 93% of marketers

By Tony Hallett / 08/10/2012

This slide should blow your mind. (And not because of the funny angle or the guy’s head in the bottom-right.) Not only do 38 per cent of respondents say they…

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