thought-leadership
Finite – how much content is enough?
I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a crossword, and I like words. But I mention it here because I like the…
Read MoreLet’s start with slop. We’ve all heard about it and – sadly – experienced it. But the explosion of low-quality content isn’t only driven by AI tools, and it isn’t the only reason we risk failing to see in a potential Golden Age of thought leadership. With that in mind,…
Read MoreI have no crystal ball. And it’s quite possible I could publish this same post in January next year. But I do know that right now too many companies, too…
Read More11 best content marketing links Q2 25
Edelman report: Smart thought leadership outperforms traditional B2B marketing In short, thought leadership does drive B2B sales. Just remember to do it well (clue: we’re here to help). Painkillers…
Read MoreRewarding reluctant office presence
Part 4 Welcome to Human Work. A series about the changing nature of work today. Firestarters, catalysts, creatives, glue, sparks, savants. Some people can see things, do things that…
Read MoreWhat do we do when there’s a big, upsetting thing that nobody wants to talk about? People have different approaches, but for much of the corporate world, the answer is often…
Read MoreI’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…
Read More11 best content marketing links Q1 25
1. Thought leadership in the AI age belongs to those who connect, not control How do you connect with people when everyone – in theory – can know the same…
Read MoreTerrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…
Read More10 practical elements to consider This blog was co-authored by Andrew Smith and Marc DonFrancesco Great thought leadership (TL) is about great ideas. But it’s also about practical considerations. When…
Read MoreHow to get a referral for a great content agency
Be greedy and sceptical. Greedy, because you want to gather as much information from as many sources as you can. Remember, this process is generally free, so if you skimp…
Read More11 essential content marketing links from Q4 22
1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…
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