Silhouttes of a figure walking in front of a group of 7 people a few metres behind. The figures are walking down a hill set against a moody purple and orange, cloudy sunset.

Get your thought leadership programme off the ground in 2024

By Andrew Smith / 09/02/2024

10 practical elements to consider This blog was co-authored by Andrew Smith and Marc DonFrancesco Great thought leadership (TL) is about great ideas. But it’s also about practical considerations. When…

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Two people meeting over coffee. Photo by charlesdeluvio on Unsplash

How to get a referral for a great content agency

By Andrew Smith / 15/08/2023

Be greedy and sceptical. Greedy, because you want to gather as much information from as many sources as you can. Remember, this process is generally free, so if you skimp…

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Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett / 04/01/2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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Ghostwriting content? Gotta keep it real

By Tony Hallett / 13/06/2019

Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…

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Content test – what’s your organisation’s idea of ‘news’?

By Tony Hallett / 08/07/2015

Here’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate…

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Reader Comments – why don’t brands use them more?

By Tony Hallett / 07/03/2013

Editors around the world know this oddity. Brands that feature in an online publication – for whatever reason – sometimes jump through hoops to get a presence on those pages,…

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