thought-leadership

Finite – how much content is enough? 

By Tony Hallett 03/03/2026

I’m a big fan of the daily New York Times puzzle Spelling Bee. Sure, it’s a word thing, like a crossword, and I like words. But I mention it here because I like the…

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Written By Tony Hallett03/03/2026
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Camera monitor showing a podcast recording in progress, with a crew member holding a clapperboard in a studio setting.

Rigour, bold moves and trust: Lessons from content leaders

By Eve Michell 02/16/2026

Let’s start with slop. We’ve all heard about it and – sadly – experienced it. But the explosion of low-quality content isn’t only driven by AI tools, and it isn’t the only reason we risk failing to see in a potential Golden Age of thought leadership. With that in mind,…

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Written By Eve Michell16/02/2026
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A quiet, grey road stretching forward between trees on a misty day.

What marketing can’t afford to lose in uncertain times

By Tony Hallett 01/06/2026

I have no crystal ball. And it’s quite possible I could publish this same post in January next year. But I do know that right now too many companies, too…

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Written By Tony Hallett06/01/2026
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A close up of a roulette wheel with a ball in the number 11 slot.

11 best content marketing links Q2 25

By Tony Hallett 07/01/2025

Edelman report: Smart thought leadership outperforms traditional B2B marketing In short, thought leadership does drive B2B sales. Just remember to do it well (clue: we’re here to help).   Painkillers…

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Written By Tony Hallett01/07/2025
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Rewarding reluctant office presence

By Andrew Smith 06/17/2025

Part 4 Welcome to Human Work. A series about the changing nature of work today.   Firestarters, catalysts, creatives, glue, sparks, savants. Some people can see things, do things that…

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Written By Andrew Smith17/06/2025
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Dealing with elephants – in rooms, offices, at home, everywhere

By Andrew Smith 04/30/2025

What do we do when there’s a big, upsetting thing that nobody wants to talk about? People have different approaches, but for much of the corporate world, the answer is often…

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Written By Andrew Smith30/04/2025
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A flat-lay image of a world map made from light brown cork material, placed on a textured pink and red bamboo mat. The map consists of cut-out continents arranged with small gaps between them, with visible white staples or pins securing some parts.

Content leaders – now is not the time to bury your head in the sand

By Tony Hallett 04/04/2025

I’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…

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Written By Tony Hallett04/04/2025
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Closeup photo of floor number buttons 10 and 11 in an elevator. Photo by Jonny Gios on Unsplash

11 best content marketing links Q1 25

By Tony Hallett 03/31/2025

1. Thought leadership in the AI age belongs to those who connect, not control How do you connect with people when everyone – in theory – can know the same…

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Written By Tony Hallett31/03/2025
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A picture of a signpost with an icon of a hiker on it, pointing to the right.

It’s 2025! Time to refresh, reboot and rethink your thought leadership. 

By Andrew Smith 02/06/2025

Terrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…

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Written By Andrew Smith06/02/2025
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Silhouttes of a figure walking in front of a group of 7 people a few metres behind. The figures are walking down a hill set against a moody purple and orange, cloudy sunset.

Get your thought leadership programme off the ground in 2024

By Andrew Smith 02/09/2024

10 practical elements to consider This blog was co-authored by Andrew Smith and Marc DonFrancesco Great thought leadership (TL) is about great ideas. But it’s also about practical considerations. When…

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Written By Andrew Smith09/02/2024
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Two people meeting over coffee. Photo by charlesdeluvio on Unsplash

How to get a referral for a great content agency

By Andrew Smith 08/15/2023

Be greedy and sceptical. Greedy, because you want to gather as much information from as many sources as you can. Remember, this process is generally free, so if you skimp…

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Written By Andrew Smith15/08/2023
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Carving of the number 11

11 essential content marketing links from Q4 22

By Tony Hallett 01/04/2023

1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…

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Written By Tony Hallett04/01/2023
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