thought-leadership
Rewarding reluctant office presence
Part 4 Welcome to Human Work. A series about the changing nature of work today. Firestarters, catalysts, creatives, glue, sparks, savants. Some people can see things, do things that…
Read MoreWhat do we do when there’s a big, upsetting thing that nobody wants to talk about? People have different approaches, but for much of the corporate world, the answer is often…
Read MoreI’ve had several conversations in the past few weeks with contacts at large, US-headquartered, global companies and the conversation always turned to whether (or not) they speak internally about the…
Read More11 best content marketing links Q1 25
1. Thought leadership in the AI age belongs to those who connect, not control How do you connect with people when everyone – in theory – can know the same…
Read MoreTerrified of tariffs? Scared of sanctions? Antsy about AI? Mulling mergers? Rueful of regulation? Edgy about your ESG and DEI positions? The world has changed. You need to refresh your…
Read More10 practical elements to consider This blog was co-authored by Andrew Smith and Marc DonFrancesco Great thought leadership (TL) is about great ideas. But it’s also about practical considerations. When…
Read MoreHow to get a referral for a great content agency
Be greedy and sceptical. Greedy, because you want to gather as much information from as many sources as you can. Remember, this process is generally free, so if you skimp…
Read More11 essential content marketing links from Q4 22
1. In an economic downturn, tying content to ROI is more critical than ever Lighter links are coming – I promise (did I say Jerry Seinfeld features below?) – but…
Read MoreGhostwriting content? Gotta keep it real
Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…
Read MoreHere’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate…
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Reader Comments – why don’t brands use them more?
Editors around the world know this oddity. Brands that feature in an online publication – for whatever reason – sometimes jump through hoops to get a presence on those pages,…
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