thought-leadership

Ghostwriting content? Gotta keep it real

By Tony Hallett 06/13/2019

Since the beginning of Collective Content, we’ve always been concerned about authenticity. Even if what worries us hasn’t always been called ‘authenticity’ – because, let’s face it, that word isn’t…

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Written By Tony Hallett13/06/2019
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Content test – what’s your organisation’s idea of ‘news’?

By Tony Hallett 07/08/2015

Here’s a way to work out if a company – or you – are thinking the right way about useful, engaging content. Alongside the usual ‘About us’ sections on corporate…

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Written By Tony Hallett08/07/2015
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Reader Comments – why don’t brands use them more?

By Tony Hallett 03/07/2013

Editors around the world know this oddity. Brands that feature in an online publication – for whatever reason – sometimes jump through hoops to get a presence on those pages,…

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Written By Tony Hallett07/03/2013
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Tech Quarterly

Our quarterly summary of top research, market stats, new developments and predictions in five key technology topics of importance to our readers and clients: artificial intelligence, automation, CIOs, Internet of Things and virtual reality/augmented reality/extended reality (VR/AR/XR).

If a major analyst report, survey or forecast has been published on any of these topics in the preceding three months, you’ll find out about it in Tech Quarterly.

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