Amazon's efficient storytelling

By Tony Hallett / 21/06/2017

It’s been a while since we drilled down on an ad. But Amazon – just as in its core business – has shown incredible efficiency in its series of 30-second…

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Google tells the Cambridge Satchel story

By Tony Hallett / 09/01/2013

Over the past four months you might have seen a TV ad for Google’s Chrome browser featuring a UK-based satchel-maker and seller. In just over a minute it tells the story…

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