Social media icons on a mobile phone (Photo by Piotr Cichosz on Unsplash)

Why you should engage your content marketing agency for B2B social media success

By Julian Heathcote / 03/04/2024

Elevate your content campaigns by engaging with the experts who build and create them Content marketing has become central to the majority of B2B marketing efforts. Because it generates three…

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Why every B2B marketer should be using Google+

By Aled Herbert / 28/07/2014

What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…

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What [insert topic] means for [insert your market]?

By Tony Hallett / 01/11/2012

I was tempted, trust me, to exploit the very thing I’m about to criticise. How often do you see a headline along the lines of: “What the Oscars mean for…

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Introducing the new website

By Aled Herbert / 31/07/2012

Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on itself. But that shouldn’t mean we don’t have a decent website.…

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Infographics – 5 ways to stop the rot

By Tony Hallett / 12/07/2012

We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to…

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Amazon as social network and content marketing hub

By Tony Hallett / 17/06/2012

There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…

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Collective Content – six-month progress report

By Tony Hallett / 12/06/2012

How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…

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5 things about forward-posting on Twitter

By Tony Hallett / 28/05/2012

Collective Content doesn’t bill itself as a social media expert, certainly not in the sense that it’s a key part of our consulting. (And anyway, is there even such a…

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Twitter’s weekly newsletter

By Tony Hallett / 16/05/2012

Should Twitter be sending you a newsletter? That’s perhaps a bit like asking whether Tumblr or Facebook should have an editor-in-chief. (FWIW they both do.) The argument against the whole newsletter…

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Measuring engagement – a dilemma beyond social media

By Tony Hallett / 13/04/2012

When are you most deeply engaged with content? It’s a fine question in and of itself but if you’re a marketer – or specifically someone who measures how effective campaigns…

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Maslow’s Hierarchy of [Social Media] Needs

By Tony Hallett / 13/04/2012

You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the…

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When to link – best practice in online journalism

By Tony Hallett / 04/03/2012

Last week we showed our dismay over trends in curation and aggregation often meaning the originator of a piece of content gets lost. Almost at the same time as hitting publish on…

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