Elevate your content campaigns by engaging with the experts who build and create them Content marketing has become central to the majority of B2B marketing efforts. Because it generates three…
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What’s the most popular social media channel B2B marketers are currently using? If you read our recent blog post by Collective Content founder Tony Hallett you’ll know it’s LinkedIn. That’s…
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I was tempted, trust me, to exploit the very thing I’m about to criticise. How often do you see a headline along the lines of: “What the Oscars mean for…
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Let’s be clear, Collective Content’s primary business isn’t web design. Nor is it even provision of content on collectivecontent.agency itself. But that shouldn’t mean we don’t have a decent website.…
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We like infographics but most are plain terrible. I bet you feel the same way. They can be used in stunning and cute ways and I challenge anyone not to…
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There has been a lot of talk over the past year about four stand-out tech and internet companies: Amazon, Apple, Facebook and Google. (Others reckon IBM deserves inclusion given its…
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How are we doing as a business? Pretty well, I’d say, though you’d need to ask our clients. Since this blog kicked off at the start of 2012 I haven’t…
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Collective Content doesn’t bill itself as a social media expert, certainly not in the sense that it’s a key part of our consulting. (And anyway, is there even such a…
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Should Twitter be sending you a newsletter? That’s perhaps a bit like asking whether Tumblr or Facebook should have an editor-in-chief. (FWIW they both do.) The argument against the whole newsletter…
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When are you most deeply engaged with content? It’s a fine question in and of itself but if you’re a marketer – or specifically someone who measures how effective campaigns…
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You might well have come across Maslow’s Hierarchy of Needs. But what if that model could be applied to social media? Take a look at the following infographic: On the…
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Last week we showed our dismay over trends in curation and aggregation often meaning the originator of a piece of content gets lost. Almost at the same time as hitting publish on…
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